The Boston-based owner of the "sex.com" domain name reported a distribution deal in which the new Sex.com will become an online distribution site for broadband services providing entertainment from the Playboy Entertainment Group.

Escom LLC officials said the agreement calls for the Playboy Entertainment Group to power the Sex.com website, providing content that includes streaming programming, video on demand, and interactive elements enabling social networking for adults.

No financial details of the deal were disclosed.

Last January, Escom bought the Sex.com Domain Name for a reported $14 million from a San Francisco company, Grant Media.

Playboy Entertainment Group is a division of Chicago-based Playboy Enterprises Inc., which employs 709 workers.