Sedo has announced that sport.co.uk has sold for £135,000. The domain name, sport.co.uk, was sold through Sedo by one of its customers to Media Corporation plc, an Internet media and advertising company. The company has revealed that it has made plans to turn the site into a worldwide provider of comprehensive sports statistics and information. All facts and figures on matches, athletes, teams, results, competitions tournaments, stadiums and sponsors will be provided in what eventually aims to be one of the world’s largest sports information websites.

Sport.co.uk will also be developed to provide historical results, articles, biographies, actual statistics and sports-related material such as photos, news, calendars and memorabilia on a wide range of sports.

Justin Drummond, chief executive, Media Corporation plc, commented: “The value of a top-tier Internet domain name combined with a profitable advertising driven business model was recently illustrated by the Group’s successful sale of casino.co.uk for up to £3.625 million. We are aiming to replicate this success with sport.co.uk as we continue to increase the scale and diversity of the Group’s web publishing business.”

The acquisition of a market-capturing name like sport.co.uk supports a growing trend of organisations that are purchasing premium, generic, Internet domain names in the secondary market. By owning these domain names, companies can grow their online presence and steal a march on the competition by securing valuable type in traffic.