At a TRAFFIC conference in New York experts in the domain industry discussed revenue and pay-per-click. It was found that Google and Yahoo have a predominant hold within the industry and could potentially turn off domain owner’s revenue.

Potential alternatives may generate more income than pay-per-click. Examples identified included sending type-ins directly to advertisers (instead of full page pay-per-page links) and linking domains for a specified period (e.g. movie titles under launch of release).