Leading Chinese domain registrar and hosting service provider HiChina is to partner secondary domain name sales company NameMedia in a strategic marketing initiative.

HiChina, which has won awards for its ecommerce services, provides online services including Domain Registration to the growing Chinese small-to-medium business (SMB) community, as well as to large corporations including Toyota and China Telecom. In its partnership with NameMedia, it will provide these businesses with access to more than 2 million high-performance Domain Names via NameMedia's Afternic.com sales channel. AfternicDLS' domain names will be listed on HiChina's two leading brand sites, Domains.cn and Net.cn. NameMedia is the largest seller of secondary domain names worldwide.

"NameMedia is very pleased to partner with HiChina. Our partnership will provide China’s SMB community with needed access to quality Domain Names," said Peter Lamson, senior vice president and general manager of NameMedia’s domain name marketplace. "AfternicDLS members will also benefit, as we have opened the rapidly growing Chinese domain market for domain sellers, enabling AfternicDLS members to participate in a market estimated at 20 million businesses."

"We look forward to our partnership with NameMedia. Chinese businesses rely on HiChina for their Internet needs. Providing our customers with a broad selection of quality domains will drive even greater business success for our clients," said Matthew Zhou, vice president of HiChina.