Innovative company Scandinavian Airlines is flying high with its latest take-off. The airline has launched SAS.mobi, the first .mobi site from a major airline.

The mobile version of the airline's web site which offers a host of features, ranging from check in, time tables, flight status to the SAS frequent flyer program - EuroBonus.

"We understand that business and leisure travellers need access to the most up-to-date information while they're on the go. At SAS.mobi, passengers can check on timetables and promotional offers as well as get updates on flight status, news and weather around the world." said Morgan Svensson, Manager IT Solutions at SAS Business Opportunities. "SAS.mobi is another way for us to communicate with our passengers,"

"SAS has a long history of delivering leading-edge services to their loyal base of travellers and SAS.mobi proves that they're once again leading the way by providing an innovative web site designed for access when their passengers need information on the go." Commented Neil Edwards, CEO of dotMobi.

Adimo, a Swedish mobile portal developer created the SOS.mobi site for the airline giants. They have highlighted what can be achieved with mobile sites by creating interesting, innovative content and business models using the .mobi domain and its standards.

We are proud to work with SAS, one of Sweden's most well known companies and a company with demands for high quality. Since travellers by definition are mobile, the SAS mobile portal is a perfect communication channel for the airline. The flexibility of the .mobi-compliant Adimo development platform allows us to quickly and easily create and develop compelling content for the mobile Internet," said Anna Caracolias, CEO, Adimo.