Drivers and car fans are being targeted by a new wave of .mobi domains bought by car and other driving-related companies. .mobi Domain Names give mobile users a better browsing experience by reducing the quantity of data to be downloaded and enforcing a standard of design which produces pages that are easier to view on mobile devices. Drivers are ideally suited to be targeted by .mobi marketing because they are, of course, mobile.

BMW.mobi and FordCA.mobi are offering their visitors price and model comparison pages, while roadreport.mobi gives UK drivers up-to-the-minute information about traffic conditions. Taxicab.mobi furnishes mobile users with the ability to find a local cab company.

dotMobi continues to focus on offering mobile users a better web browsing experience. A spokesman emphasised the importance of .mobi site visitors being able to quickly and easily find the information they need, because of the limitations and frustrations of mobile browsing.