Domainmonster.com Industry News

News > June 2010

16-Jun-2010

.ME Domains used by some of the World’s Biggest Names to Draw Online Attention

Ever since the exciting launch of .ME two years ago Domainmonster has been registering domains at a growing pace, working closely with the .ME registry on innovative marketing campaigns and promotions. Since the .ME domain type launched, more than 400,000 .ME domains have been registered. Several by some of the biggest names on the Internet - including Facebook, Yahoo, WordPress, Universal Pictures and Illumination Entertainment. These companies have snapped up .ME domains to draw attention to their online products and services.

"In every case, dot-ME naturally draws the online audience in with a call-to-action, a catchy phrase or by creating a simple and abbreviated destination domain," notes Predrag Lesic, CEO of the .ME Registry. "FB.me is a perfect example. These four letters link mobile users with Facebook in a simple, efficient way."

WordPress did the same thing, creating WP.me as its URL shortener, so the website's hundreds of thousands of blogging members can easily connect friends and fans to their writings.

One of the best examples this year is Despicable.Me. This website was originated by Universal Pictures and Illumination Entertainment to promote this summer's much-anticipated 3-D CGI feature, Despicable Me, which opens in cinemas July 9th. Online at Despicable.Me, fans who have been watching trailers in cinemas and on television for months, can learn more about the animated film starring Steve Carell, Jason Segel, Miranda Cosgrove and legendary actress Julie Andrews.

Many more online entrepreneurs are finding .ME to be an ideal destination domain. Fits.Me, for instance, is a virtual fitting room which clothing companies can use to help their customers determine how a piece of clothing will fit individual bodies.

More and more interested parties worldwide are appreciating the intrinsic value of a .ME domain every day. In fact, more than a quarter-of-a-million dollars in call-to-action, catch phrase and personal .ME domains were sold at auction in May, including Trade.Me for more than $18,500 and Smith.Me for $5,100.

To learn more about .ME visit our .ME domains page now! Or search and register your domains on our domain registration pages!