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News > May 2007

11-May-2007

M Dot Mobile Domains

There has been a recent trend for Internet companies using m.name.com, or M Dot for going mobile. Twitter’s newest domain with m.twitter.com follows various Internet companies (especially search, like Yahoo’s m.yahoo.com, Google’s m.google.com, and Ask’s m.ask.com. Like its parent, YouTube also has the m.youtube.com site) but is currently blocked until June stateside.

M:Metrics is a research firm complying data on mobile usage, tracking m.domains as subdomains of websites on mobile devices. M:Metrics says "m.domains accounted for a small percentage of Microsoft and Google domains. . . but 30 percent of Yahoo.com. Users went to the m.yahoo domain, more than went to mail.yahoo.com or login.yahoo.com."meaning some of these m.sites are getting good traction with consumers.

Twitter says "We use the m because it’s the shortest possible meaningful sub domain name and typing on some phones is a pain. We didn’t launch [the main site] with auto-detection because it would have held back the launch (it’s difficult). Basically the M Dot is a symbol of how some of the Internet companies are thinking about the mobile web — come at it from a desktop perspective, and doing the easiest thing until a more standardised way comes around".