Industry News

News > May 2007


M Dot Mobile Domains

There has been a recent trend for Internet companies using, or M Dot for going mobile. Twitter’s newest domain with follows various Internet companies (especially search, like Yahoo’s, Google’s, and Ask’s Like its parent, YouTube also has the site) but is currently blocked until June stateside.

M:Metrics is a research firm complying data on mobile usage, tracking as subdomains of websites on mobile devices. M:Metrics says " accounted for a small percentage of Microsoft and Google domains. . . but 30 percent of Users went to the domain, more than went to or"meaning some of these m.sites are getting good traction with consumers.

Twitter says "We use the m because it’s the shortest possible meaningful sub domain name and typing on some phones is a pain. We didn’t launch [the main site] with auto-detection because it would have held back the launch (it’s difficult). Basically the M Dot is a symbol of how some of the Internet companies are thinking about the mobile web — come at it from a desktop perspective, and doing the easiest thing until a more standardised way comes around".