The world’s first domain stock exchange was launched today at T.R.A.F.F.I.C the largest and most successful domain event. A large list of generic domain names that combined has a value of almost $1.5 million. The traditional concept of the stock exchange system has been used by Fusu and applied to the industry. This provides a trading platform for owners, shareholders and investors alike. Using Fusu’s new platform the holders of premium domain names can elect to monetise a small fraction of its value by listing it on the domain stock exchange. This will generate instant cash flow without the risk of relinquishing rights on the domain itself. As a result “share holders” get a fraction of the final price when the domain is sold.

The high value domain name eel.com was brought to auction by David Castello from Castello Cities Internet Network and he has recently won an award at the 2008 domainer’s choice awards David comments: “Fusu represents a historic milestone in the evolution of the Domain Name industry.” “For the first time, Domainers can get immediate and significant liquidity without having to give up control over their domains”, . “At the same time, Fusu brings full transparency and reliability, as well as the financials tools and security to the market. These formerly missing elements will in turn attract more investment from the financial community.” “I have been involved with the beta of fusu.com and have been thoroughly impressed with the concept, platform, and customer service provided by the Fusu team.”, adds William Brister, a Fusu beta tester, “I believe the time is right for this creative way for domain owners to obtain liquidity and at the same time for investors to own shares in premium domains. Fusu will bring necessary exposure to the particular values of premium domain names and therefore increase the overall value of the Domain Industry.”

The other premium domains at the launch include Warning.com, Recycle.it, Ground.com, TopHotels.com and Hot.tv. A domain name that is sure to receive a lot of interest is Flowers.mobi , a domain that was reported to be bought for $200,000 in 2007. The domain names that are set for auction will go through a series of Fusu Initial Domain Offering (IDO) to determine the market interest and set an appropriate valuation. First for sale is eel.com with has an starting value of $200,000.

“We are honored that Fusu has attracted the interest from such well respected Domainers”, says Tobias Ratschiller, Fusu founder. “After the launch, our challenge will be to convert the initial success we have seen into a liquid Exchange. Our goal is to reach a market volume of over $10 million by the end of the year.”