dot-mobi website developers are being offered free software tools to improve the quality of content behind the mobile top-level domain name.

dotMobi, the industry group behind the Domain Name, is launching its ‘Go Mobile!’ initiative.The initiative includes a range of tools for companies to build, test and develop their mobile-optimised sites.

"We brought in ‘Go Mobile!’ because we’re not about selling lots of names, we’re about getting content behind names." said Neil Edwards, dotMobi CEO, explaining the reasoning behind the new initiative to Silicon.com:

"Operators, who are investors, want traffic on their network - they don’t get traffic without content."

Edwards added the tools are aimed at serving the natural development of the Domain Names, as companies work out exactly how they want to use them.

The dot-mobi domain name was launched last year and around 372,000 domain names have been sold to date.

Edwards said: "It’s more than we expected - we thought we’d actually be at about half these numbers. We’re very pleased with our take-up."

Examples of big names that have signed up to dot-mobi include BMW, Rolls-Royce and French train operator, Thalys.

The tools are available for domain name resellers on Monday.