With the rapid growth of mobile devices with internet access a strong demand has emerged for .mobi domain names.

Looking to fully exploit on this growth, dotMobi are auctioning off some more of their premium domain names. This time14 adult and entertainment related domain names including porn.mobi, naked.mobi, broadway.mobi, cards.mobi, geneology.mobi, hollywood.mobi, lottery.mobi, tickets.mobi and vegas.mobi

The other domains to be auctioned are banks.mobi, doctor.mobi, floods.mobi, property.mobi, and score.mobi.Property.mobi is thought to be the surprise package among this group although no doubt porn.mobi will be the big one of the auction.

Online real estate listings are huge business and as more and more mobile devices with internet access are becoming popular, real estate agents are catching on to this growing trend. The auction takes place at Moniker’s T.R.A.F.F.I.C. West Live Auction on February 20, 2008. For more information, see the dotMobi news release below.

For more information, see the dotMobi news release below.

"Given the intimate relationship people have with their mobile phones, this set of names promises to be a strong match with content that consumers are actively seeking," says Amy Mischler, Vice President of Identity and Brand Services at dotMobi, the company behind the .mobi domain name. "One proof point is that a recent study estimated the mobile adult content market will grow from $1.4 billion in 2006 to more than $3.3 billion by 2011. The mobile market that dotMobi helped build is now growing rapidly." dotMobi’s premium names are a set of more than 5,000 commonly used words that the dotMobi set aside during its formation to help fund the development of tools for building mobile content like ready.mobi and dev.mobi.

"As an ongoing supporter of dotMobi, Moniker is pleased to feature its premium domain names at our auctions," said Monte Cahn, CEO of Moniker.com. "Moniker has sold some of the top .mobi domains including flowers.mobi, poker.mobi, ringtones.mobi and news.mobi. As more sites and content become available and easier to access on mobile devices, dotMobi’s unique Internet presence will help it surge to the forefront."

Any company or individual will be able to bid on the dotMobi premium names offered at T.R.A.F.F.I.C. West, either in person or by telephone. For auction domain registration details, visit here. The auction rules will follow Moniker’s auction terms and conditions. dotMobi also has minimal requirements for the buyer, including:

• Domain to be registered by auction winner within 10 days of receiving authorization code.
• Site to consist initially of a dotMobi compliant parking page.
• Best efforts to create, launch and operate a live web site with relevant content within six months. For example, acupuncture.mobi should not display a site for car sales.
• Fully compliant site with an ready.mobi score of at least 4/5 (highest score is 5/5).

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that a web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C’s Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit dotmobi.mobi. Visit the dotMobi blog at blog.mobi. For more information on dotMobi and to see this news release on the dotMobi website, see mtld.mobi/node/950"