LucasFilm are the company behind the Star Wars movies. They are also involved in gaming and last week, Fusible.com reported that LucasFilm had registered a number of domain names, all revolving around the name Star Wars: First Assault i.e. starwarsfirstassault.com. After these domain registrations became public, the rumour mill started churning! There were 13 domain names registered in all, none of which resolved. Lucasfilm took the time to protect their brand by registering .com, .net, .de and .co.uk domain extensions.

There have been suggestions in the online community that these domains related to a new video game. There were also suggestions of a new TV series or even a new movie on the way! The registration of some new trademarks by the company has given a strong indication that the product will indeed be a game of some description. The trademark included this:

“Interactive entertainment software and accompanying instruction manuals sold as a unit, namely, computer game software and manuals sold as a unit, video game software and manuals sold as a unit; video game software, computer game software, and pre-recorded compact discs and DVDs featuring games, films, animation, music, computer game software, and video game software; downloadable video game software and downloadable computer game software; computer game software for use on mobile and cellular phones”

It’s amazing what a new domain name registration can do in the current climate. As big companies usually use the same WHOIS registration data for their domain names, eagle eyed fans can pick up on their new registrations. The company are still yet to comment publically on this discovery. With the range of domain name extensions on offer from Domainmonster.com you can protect your brand and intellectual property and increase your geographic reach! This shows just how important domain names are in modern business. Make sure that you can register the right domain name before naming a product and trademarking terms.

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