The .co era has begun! The rumour was that .co was going to be the next big thing, and the reality didn't disappoint, with almost 200,000 .co domains being registered within the first two hours!! It's not surprising really, as it proved a great chance for us all to get those domains we could only dream of; dictionary words, our names and those elusive three letter domains for affordable prices. This is something domainers could only dream about until now!

But the feather in the hat for the .co registry was the sale of O.CO for $350,000 before the domain was even launched, setting them off to a brilliant start, and proving a great acquisition for e- commerce giants Overstock, By securing this domain, the company will enhance their brand recognition worldwide, making it easier for customers to find their brand quickly online.

"The O is such an important and recognizable part of our brand," said Overstock.com Chairman and CEO Patrick Byrne. "In the new era of the Internet, where short and memorable web addresses are critical for capturing the attention of mobile and socially connected Internet users, our O.CO web address will help to reinforce our brand and expand our business among these audiences." This proves the faith that companies have put in this TLD, with it doubling up as a brilliant tool for them; a really easy way of remembering ‘company' and securing their brand for the future.

Reports are showing the .co domain name launch to have been the fastest launch seen in recent years, with every single leading brand in Interbrands Top 10 Worldwide Brands, including Disney, Samsung and Yahoo, making early applications for their brands, really showing the impact of the launch. We mustn't forget T.co either, secured by Twitter, a fabulous domain to keep their brand impact high and maintain easy access for their users.

So with this domain launch being so popular, now is the time for you to get your .co. This unique situation will not last long, and this week is critical on your domain purchases. Get in there quick and secure those names you have always wanted, for such good prices. It's safe to say that sales of this fantastic new domain are through the roof and people know their worth, so it's imperative that you secure yours now, or be eternally disappointed!