Promotion has helped the Austrian Top Level Domain name. An Austrian Domain Promotion started at the beginning of April. Some Registrars are offering the .at Names at only 3 Euros. Over 68% of .at Names were registered by Austrian people, nearly 19% to Germany, 7,7% to Switzerland and 3% distributed in the rest of the European Union (.eu applies to Europe). Only 2,3% of dotat were registered outside Europe and Switzerland.

at spells the English word "AT" meaning .at could be used for marketing domains therefore low usage of .at outside the EU varies slightly (e.g. walewatching.at/cityname).