Promotion has helped Austrian Top Level Domain. An Austrian Domain Promotion started at the beginning of April. Some Registrars are offering the .at Names at 3 only Euros. Over 68% of .at Names were registered by Austrian people, nearly 19% to Germany, 7,7% to Switzerland and 3% distributed in the rest of the European Union. Only 2,3% of dotat were registered outside Europe and Switzerland.

at spells the English word AT meaning .at could be used for marketing domains therefore low usage of .at outside the EU varies slightly (e.g. walewatching.at/cityname).