The internet giant Google Inc. have stepped up their game in obtaining typo domains for their main google.com site, to ensure that any mistyped traffic doesn’t end up in the wrong hands or at private parked pages.

To try and protect their household name they have registered a number of different “ccTLD” typos. Since browsers often automatically add on .com to the end of domains typed directly into the address bar, they registered dozens of domains to take into account people missing out the dot when navigating to region specific alternatives, for example googleeu.com. They also nabbed a number of domains that followed the google-countrycode.com format in an attempt to further protect their brand, given so many mistypes are already registered to private individuals.

It’s no surprise that typo traffic to Google is an excellent way for people to earn great pay-per-click revenue when people arrive at their sites in error. However, with the recent attempt by Google to tighten the reins on mistyped traffic it would be no wonder if there are a considerable number of UDRP notices being served in the near future!

The news comes after they were criticised for owning googleinstant.co but not registering the .me or .tv equivalents, with the .com already being registered to a private individual since January 1999. This does seem like a rather odd decision given the relatively small cost of securing the name in other TLDs. They’re not the only company lacking their trademark in other TLDs, Apple Inc own ipad.co and missed out on the .com which has been previously registered for over a decade.

The above examples serve as a harsh warning to people setting up new businesses, to ensure that they protect their name from day one, and to think about the company name they choose before they launch the brand!

Searching for your name with multiple TLDs couldn’t be easier at Domainmonster, just type the name you’re interested in into the domain registration page and we’ll return availability results for all offered TLDs!