.Asia TLD landrush starts on the 20th February until the 12th March. The official registry offers a special discount to all applications made during the 1st day of the Landrush period. This means that registrars are able to offer very aggressive pricing policies.

Landrush is not a first come first serve system. No a domain name will be issued by the registry till the end of the Landrush period. The registry will accept more than more application per domain and will then trigger an auction phase. This starts after the landrush period between the persons who applied for the domain. All persons in the auction will be informed and be able to see who they are bidding against.

All domains that only got one application during the Landrush will be registered to the registrant without any auction at the end of the Landrush period. The auction process will be handled by Pool.com, all domain names with only one application will be registered to the registrant without any auction at the end of the Landrush period. This means that everybody should submit its lists now and not wait for the “Golive” Period, as most good names will go during this landrush period. The GoLive period starts on the 26th march and this period means that all applications are sent on the fly to the registry that allocates immediately the name to the registrant